Buying Industrial Products Online….The New Normal?
This means that online shopping is not just an alternative to buying at your local store. The fact is, it is the best, the most efficient and most practical way of purchasing the supplies you need. After ordering your industrial products online, you can be assured of the fact that they will be delivered immediately right at your doorstep. Very convenient!
Easy Access to High-Quality Products
They are not just selling highly generalized products. Reliable online retailers can provide you with the essential specs, certifications, and other features for each option. They provide you with instant access to genuine professional-grade products without the need for you to drive to the nearest store to find the one that you need. Also, you can avoid the risk of miscommunication by ordering the product over the phone.
Instant Access to Assistance from the Experts
When it comes to purchasing industrial products, it is very important that you can count on the help and recommendation of experts who are well experienced and knowledgeable in this field. When shopping for industrial supplies online, you are not just getting access to a huge selection of goods, but you are also gaining immediate access to experts who will be able to help you with your purchase. They can help you with determining which item is a better fit for your project.
Huge Selection of Options to Choose From
This is why they will have a greater variety of items that they can offer. Furthermore, they offer a variety of brands, designs, styles and sizes. You can find more specialized products online than what you can find at a brick-and-mortar store.
How Can the Manufacturing Industry Benefit from eCommerce?
Why is eCommerce Essential for Manufacturers?
Fortunately, in 2021, data shows that manufacturers are now ready to move to digital. Based on the information from The Manufacturing & E-Commerce Benchmark Report, at least 98% of manufacturers are interested in implementing e-commerce strategies. Consequently, around 42% of these manufacturers who have started using e-commerce, have noticed some improvement in their customer relationships.
Based on the same study, most manufacturers revealed that more than half of their total revenue was generated from online sales. It seems that these manufacturers have come a long way since the previous year when 80% of manufacturers are still dependent on internal sales force. This is based on the data from Digital Commerce 360. However, manufacturers still need to make some improvements to satisfy B2B client expectations.
Nowadays, B2B clients want to be in control with their online experience. This means that you have to provide them with self-service capabilities. Also, when you are engaging with your online store, your clients will expect you to provide them with accurate information about product details, discounts, order history, inventory levels, etc. Most of all, they want to have the freedom to do whatever they want to do anytime.
Why Should You Go Online?
What Are The Benefits That Manufacturers Can Gain From eCommerce?
Offer Your Clients A Customized Catalog
With a B2B web store, it is possible to personalize products and prices. This can be done by connecting to a personalized account.
Offer Different Varieties Of Spare Parts
As a result, cross-selling and upselling can be made easier and more efficient. Ultimately, customers do not have to spend a lot of time and effort on searching for spare parts. This strategy of e-commerce can help manufacturers in improving both their service and efficiency.
Allow Customers To Configure Products Online
In other words, your customers will be able to customize products based on their requirements. Additionally, they can do this without needing the help of your sales department. This can save both your company and your customers a lot of time and effort.
Sell All Your Products Online
You can use tools such as search filters, quick search, or search suggestions to guide your customers in going through your complete list of products. This can help customers recognize the new and additional products that you are offering as well as some alternatives.
Attract New Clients
So if your business is optimized for search engines and you have a strong online presence, then you can obtain new prospects and stand out from your competitors. Search engines can connect you to new clients based on the valuable information that you offer online.
What Is The Best Way To Start An eCommerce Channel?
The most important thing is to choose the appropriate e-commerce partner that is reliable. For instance, a B2B eCommerce solution incorporated into your ERP system, can let your employees work with the same system while improving their workflows. Because of this ERP integration, companies can gain more returning customers and reduced errors in orders.
Make sure that your web store design is visually engaging. It should have strong SEO strategies and online marketing capabilities. It should have a flexible solution that is compatible with both B2B and B2C processes. After launching your e-commerce solution, you will be able to see growth with your online orders.
Sparks and Arcs offers different varieties of industrial products online. We specialize in grinding wheels, abrasives, fiber discs, and many more. For your inquiries, you can call us at 877-95-SPARK (877-957-7275) or send us an email at [email protected]