Sparks & Arcs Privacy Policy

Sparks & Arcs respect the privacy of our consumers. This Privacy Policy (“Privacy Policy”) explains the type of information we collect from individuals that visit our websites (each, a “Site”) or use our mobile applications (each, an “App”) where this Privacy Policy is posted or otherwise connect with us offline such as via telephone (“Offline Services”, and collectively with all Sites and Apps, the “Services” or individually, a “Service”), and how we store, use, disclose and protect such information. By using or accessing our Services, you agree to the collection, storage, use and disclosure of your information as described in this Privacy Policy.

OVERVIEW

  • We collect personal information from users of our Services that identifies you as an individual when it is voluntarily provided by you, such as your name and email address.
  • We automatically collect browsing information and other information from users of our Services that does not directly identify you as an individual, but may identify your device, such as information about your browsing activities and information about the devices you use to access the Services.
  • We automatically collect browsing information and other information from users of our Services that does not directly identify you as an individual, but may identify your device, such as information about your browsing activities and information about the devices you use to access the Services.
  • California residents have the right to request access to or the deletion of their personal information as set forth in the ACCESS TO YOUR INFORMATION / CALIFORNIA PRIVACY NOTICE section below.

WHAT INFORMATION WE COLLECT

Information you give us. Information you give us. We collect and maintain information that you may provide to us through use of our Services, including your name, shipping address, billing address, credit card information, telephone number(s), email address(es) and purchase/return/exchange data. For example, when you set up your account and/or make online purchases, you will be asked to provide information necessary to facilitate the transaction such as contact and payment information; when you enter our contests, sweepstakes or other promotions, you may be asked for information necessary to fulfill the promotion; when you post comments or other content in publicly available forums on our Services (e.g., Product reviews, Q&A forum), anything you post will be available to us as well as visitors to our Services; when you post information about us on third party social media platforms (each, a “Social Media Service”), we may collect such information through an integration with the Social Media Service provider; when you contact our customer service representatives, we collect additional information you choose to provide our representatives. We also collect information about your pet(s), including name, breed, gender, birthdate, size, weight, prescriptions, veterinary and pet health information, and photos.

Information automatically collected. We use technology to automatically collect other information about you when you visit our Services or view our advertisements. See Cookies and Interest-Based Advertising, below. This information helps our online Services work correctly and supports our marketing and analytics efforts. This information includes, and is not limited to, device type, browser information, operating system information, device information, IP address, mobile device identifier, software version, phone model, phone operating system, carrier information, geo-location, the date, time, length of stay, referring website and specific pages accessed and other actions you take on our Service.

Information collected from other sources. We receive information about you from other sources to help us correct or supplement our records, improve the quality of our Services to you and prevent or detect fraud. Such sources may include information collected from payment processors, data brokers, and shipping carriers. We may use this information consistent with this Privacy Policy.
Information collected through Social Media Services. You may be able to access our Services through Social Media Services. If you log on to our Services through a Social Media Service, you give us permission to access, store and use any information that you permit the applicable Social Media Service to share with us in accordance with your privacy settings with the applicable Social Media Service. When using Social Media Services with our Services, the Social Media Service provider will be able to collect information from you. We may also place tags and other data collection mechanisms on our Services from Social Media Services through which they can collect information about the usage of our Services and their services across multiple devices (such as your smartphone and your computer) for use by both us and such Social Media Service. We are not responsible or liable for the privacy practices or content of the applicable Social Media Service. We encourage you to review, and if necessary, adjust, your privacy settings with the applicable Social Media Service before logging in to our online Services using the applicable Social Media Service. Information that we receive from Social Media Services is stored, used and disclosed by us in accordance with this Privacy Policy.

HOW WE USE YOUR INFORMATION

We use, process and disclose the information we collect about you for our business purposes, including:

Fulfilling Orders and responding to your questions and requests. We use your information to provide you with transactional assistance such as fulfilling your order, obtaining veterinarian approvals and ensuring proper delivery of your products, as well as administering promotions such as sweepstakes and contests and responding to reviews, comments or other feedback you provide.

Communicating about your account. We may contact you to tell you about changes to this Privacy Policy, our Terms of Use or changes to our Services, products and programs. We may also tell you about issues with your orders or if there is a product recall.

Improving our products and services. We may use your information to make improvements to our Services, including to personalize our service offerings to meet your needs, for back-up purposes and also to detect and prevent fraud.
Reviewing Site and App trends and customer interests. We may use your information to customize your experience with us. We may collect information about your activities on and interactions with various devices and link that information. Through such cross-device linking, we can provide you with a consistent experience across the devices you use. We may also combine information we receive from you with other information about you that we have received from third parties or through publicly available sources to assess trends and interests.

Improving marketing communications. We may send you communications about promotions or offers via regular mail, email, text messaging, or other electronic channels, including ads on Social Media Services. We may use information, including information collected across different online services and collected from the various devices you may use, to deliver marketing communications based on your behavior and interests.

Promote our products or services. If you complete a product review or other feedback or provide any image of your pet(s), we may use your submission for commercial purposes to promote our products and services or send you personalized content including pet portraits, thank you notes and holiday cards.

WHAT INFORMATION WE DISCLOSE

We share information about you with third parties in order to conduct our business; when legally required; or with your consent; including:

Affiliates. We may share your information with our affiliates for business, operational, promotional, marketing or other purposes consistent with this Privacy Policy.

Service Providers. We may disclose the information collected about you to our third-party contractors and partners relating to their performing services or other activities in support of our Services and/or our businesses, or their completing or confirming on our behalf a transaction or series of transactions that you conduct with us. Examples include third parties which may fulfill orders, deliver packages, send postal mail and/or email, analyze data, provide marketing research and assistance, process credit card payments and provide customer service. These third parties are restricted from using information that identifies you (excluding any information that is aggregated or otherwise reasonably de-identified) in any way other than to provide services for us.

Other Third Parties. We may disclose the information collected about you to other third parties in connection with our marketing efforts to promote our Services.

Business Transfer. We may disclose, transfer, or assign to our affiliates or to one or more third parties the information collected about you as part of a merger, acquisition or other sale or transfer of any of the assets or business of Sparks & Arcs. In the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, or the application of laws or equitable principles affecting creditors’ rights generally, we may transfer your data to a successor or to a third party that purchases our assets arising from such circumstances. In such transactions, customer information generally is one of the transferred business assets but remains subject to the promises made in any pre-existing Privacy Policy.

Protection of Sparks & Arcs and Others. We may disclose information about you to the government or to other third parties to comply with the law, applicable regulations, governmental and quasi-governmental requests, court orders, subpoenas and other legal process. We may also disclose information to third parties if needed to (i) enforce any of the Terms of Use for our Services or any investigation of potential violations thereof, (ii) detect, prevent, or otherwise address fraud, security or technical issues, (iii) protect against harm to our Services and (iv) protect our rights, property or safety or the rights, property or safety of our users or others.

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